Restroom Advertising has the unique ability to target by a number of market segments—one, in particular, that no other medium can claim:
Currently there are 40, or so, restroom advertising companies operating in the U.S and Canada. A majority of them, along with the largest operators, belong to the Indoor Billboard Advertising Association (IBAA)—a non-profit trade organization for the industry started in 1998.
Of the 30+ IBAA-accredited restroom advertising companies, the bigger players are those that operate in multiple markets and usually the major markets—the ‘top twenty’ or ‘top fifty’ according to Arbitron. The remainder of the companies are single-market operators or companies that operate in a cluster of markets—usually surrounding a ‘home market’. Success, however, doesn’t necessarily hinge on having multiple markets—the ‘granddaddy’ company of restroom advertising has been operating in Nashville, TN inclusively for more than 25 years.
For more information about the Indoor Advertising industry, visit the IBAA website: www.indooradvertising.org
Indoor Advertising is part of the Out-Of-Home/Alternative/Non-Traditional Media family; this category, as a whole, offers a unique variety of advertising vehicles that effectively reach an advertiser’s desired target market. Out-of-Home advertising has experienced growth in each of the past seven years, while Broadcast and Print ad revenue dollars have declined.
The Out-of-Home industry and its host of ‘alternative’ and ‘non-traditional’ media includes: